Sherpa are experts in helping grow tech businesses through digital marketing services.
Strategically we kept all the positive attributes that are associated with a Sherpa and created a conﬁdent contemporary brand that would appeal to its clients. As part of their brand assets we created connected patterns that were based on digitized Himalayan patterns and textures.
The ‘Sherpa A’ was also developed as a graphic logomark that represented, direction, guidance, increase and growth.
We created a complete 'Brand World' including logotype, logo mark, proposition statements, typographic recommendations, contrasting colour palettes, bespoke image libraries - brand and supporting.