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Moving. Brand and proposition work for international director and photographer Anton Watts. Anton wanted his brand to reflect his approach to his work and clearly stand out from his competitors. The brand we developed was brutally simple and ownable. It consisted of several elements which could be increased or decreased in visibility depending on the level of integration required alongside his work. This was supported with an overall positioning that described Anton’s offering - Still. Moving. 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The five principles were part of a set that made up the First Quantum Way, each was individually branded, created from a different mined mineral. The principles were produced as graphics in 6 different languages, in a number of formats both positive and negative. These graphics were showcased in a bespoke order book which was issued to all the mining sites, allowing each site to order the business principles they wanted to display around their site. 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