Truth & Lies
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Vauxhall Retail Campaign

Fully integrated retail campaign for two keenly priced special edition models, available only in white with body kits and alloys. The 'wolves in sheep clothing' insight translated into the headline 'Dark Horses', which in turn creatively disrupted with an image of pure white.

The cars were shot in a black studio with kino flo lights, producing ultra white highlights, helping the white on white concept hold in press, as POS light boxes and digital media.

Mirrored perspex was also used to create both the reflection and to push more definition into the cars shape.

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