Truth & Lies

BlueFoot Travel Branding

BlueFoot Travel is a new private charter company offering hands-on sailing holidays in the Caribbean. The live aboard experience is complimented by professional tuition and the chance to see and experience the real Caribbean, both on and off shore.

Whilst the owners were sailing around the Galapagos islands a bird with bright blue feet called the 'Blue Footed Booby' inspired the new company name.

The birds' triangular shaped feet, sails, triangular bow wave diagrams and navigational sextants became the creative inspiration for the brands identity.

It was important that BlueFoot Travel could authentically explain who they were and the experiences they offered. We created an inspirational brand book that also delivered the practical elements of their new identity.

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